It is so great to see that Edgar Wright has chosen to use illustration for the official promotional art for Baby Driver. So I am super excited to see that Edgar Wright, Working Title and Sony Pictures working with PosterSpy on this creative brief for alternative posters.
It was a big challenge as I really wanted to create something that captured the essence of the movie. At the same time I wanted to create something different from the official art. I love the Baby Driver official art and would have gone down a very similar route if I hadn’t already seen it. It’s so well put together and versatile with the different elements, that I really think it’s pretty much perfect. So my one major concern was to make it different enough from all the other posters being produced.
The film is so punchy and stylish I had to really pare down what I wanted to represent. There were so many options, but I finally went with Baby’s sunglasses as the device to bring together all the characters. Then replacing the toy car with the Dodge Challenger Hellcat SRT used in the escape car chase came as a natural way of bringing in the story.
There is a lot of attention from the studios, cast and Edgar Wright himself, and I was super star struck when I saw that he had retweeted my poster. It’s great to see how many people engaged with it and were really digging it. The film itself is receiving nothing short of stellar reviews across the board, and deservedly so!
Baby Driver’s soundtrack on it’s own is immense. Combined with Edgar’s trademark punctuated style and amazing cast’s performances it really is the complete package. It was great to be a part of another stand out collection from PosterSpy. With over 180 entries, it’ll be interesting to see how Edgar, Jack and the team make their decision as to the overall winner.
I’m a runner up! Although I would have loved to have won the competition, it’s amazing to know that Edgar Wright chose it himself. Big props that he got so involved and for actually judging the posters himself, there are so many amazing entries so it’s great to have been picked out.
Another Editorial piece this time for finance and economics magazine RISK. Briefed quite strictly to mirror a classic Soviet feel-good propaganda poster but with Quants in place of the farmers, looking to the future with purpose and fortitude. Representing the movement of quants from the back rooms and basements into the front offices and client facing positions.
Here are some shots